Technical SEO Services In Melbourne For Builders And Tradies
Our technical SEO services help builders and tradies get more leads by improving crawlability, speed, structure, and tracking so your site ranks and converts.
What Our Technical SEO Services Fix And Why It Matters
Crawl And Index Issues
We fix indexing barriers so Google can find, index, and rank your key service and location pages.
Site Architecture And Internal Linking
We improve site structure and internal linking so users and Google reach the right service pages faster.
Speed And Core Web Vitals
We improve site speed and Core Web Vitals to reduce drop-offs and keep visitors engaged.
Structured Data And Schema
We implement structured data to help Google understand your business and page intent more clearly.
Sitemaps And Crawl Efficiency
We optimise sitemaps and crawl paths so Google focuses on pages that generate enquiries.
JavaScript SEO
We ensure important content and enquiry elements render correctly on JavaScript-heavy websites.
Duplicate And Thin Content
We consolidate duplicate pages and improve thin content to strengthen rankings and lead quality.
Local Technical SEO Signals
We strengthen local signals so your business appears for nearby, high-intent searches.
Analytics And Lead Tracking
We set up tracking so you can see which services and locations drive real enquiries.
Our Technical SEO Services Process
Discovery & Audit
We crawl the site, review Search Console, benchmark Core Web Vitals, and map issues to business impact so the plan stays focused on rankings and enquiries, not just audit checklists.
Prioritised Action Plan
You receive a clear roadmap that separates quick wins from larger development tasks, with owners, timelines, and expected outcomes so implementation stays efficient and aligned to lead generation goals.
Fix & Validate
We implement changes directly or collaborate with your developers, then QA the work, re-crawl the site, and verify improvements in crawlability, indexation, and performance so fixes are stable and measurable.
Structure & Conversion Support
We strengthen internal linking, hub pages, and scalable templates across services and suburbs, while ensuring quote and contact actions are obvious and easy to complete, so increased visibility turns into more enquiries.
Measure & Improve
Monthly reporting stays tied to leads and business outcomes, with clear next steps that keep technical performance, rankings, and conversion rate moving forward.
AI Performance Monitoring
We keep your AI systems running at peak performance with regular updates, accuracy checks, and scaling support as your business grows.
What You Will See In Your Report
- Issue list with severity, business impact, and effort
- Before and after Core Web Vitals and speed metrics
- Indexed vs. excluded pages with clear reasons why
- Growth plan outlining fixes, owners, and deadlines
Pricing & Timelines
Most construction websites are leaking leads without even realising it. Builder and trade sites often unlock quick wins through a focused technical audit and fast implementation. Larger construction companies and multi-location businesses usually need ongoing optimisation to stay competitive. The smartest next step is a short strategy call to uncover what’s holding your site back and where the biggest opportunities are.
FAQs About Our Technical SEO Services
What Are Technical SEO Services?
Technical SEO services improve your website so search engines can crawl, understand, and index it more reliably, while also improving performance and usability signals that influence rankings and conversions.
What Does Technical SEO Include?
Technical SEO typically includes crawlability and indexation, site architecture, page speed and Core Web Vitals, structured data, handling duplicates, and fixing errors like broken pages or redirect problems.
What Is A Technical SEO Audit?
A technical SEO audit is a structured review of behind-the-scenes issues that can stop your site from being crawled, indexed, or ranked properly, usually resulting in a prioritised fix plan.
What Does A Technical SEO Audit Include?
A technical SEO audit usually checks indexation and crawl paths, robots and meta directives, canonicals, sitemaps, site structure, speed and Core Web Vitals, structured data, redirects, error codes, and analytics setup to identify what is limiting performance.
How Long Does Technical SEO Take To Work?
Some improvements, like fixing crawl blockers or speed issues, can show impact in weeks, while meaningful ranking gains usually build over three to six months as Google processes changes and improvements compound.
Do Core Web Vitals Matter For SEO?
Core Web Vitals are part of page experience signals and improving them supports better usability and can help performance when speed and responsiveness are holding a site back, especially on mobile.
Is Technical SEO A One Time Fix Or Ongoing?
Many sites benefit from an initial audit and fix sprint, but ongoing support is important when you add new pages, publish new locations, change templates, or deploy site updates that can introduce new technical issues.
Can Technical SEO Services Help After A Redesign Or Migration?
Yes, technical SEO services can protect hard won rankings by managing redirects, canonicals, indexation, and post launch QA so Google can correctly interpret new URLs and templates.
Ready To Get More Leads From Your Website?
If you want technical SEO services that improve rankings and turn more visitors into calls and quote requests, we will map the fastest wins and the highest impact fixes for your site.