GEO vs SEO in 2025: How to Win AI Overviews (ChatGPT, Perplexity, Gemini) in Australia

AI is rewriting how people discover brands. SEO still matters, but GEO decides whether your words appear inside the answer. GEO vs SEO: What’s the Difference? SEO (Search Engine Optimisation) GEO (Generative Engine Optimisation) Why you need both (the flywheel)…