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GEO (Generative Engine Optimisation)
Be the brand AI search cites, not just the link it skips.
We optimise your site and signal footprint so generative engines (Google’s AI Overviews, Perplexity, ChatGPT/Copilot) pull, quote, and link your content inside their answers and lift your classic SEO.
What is GEO?
GEO (Generative Engine Optimisation) is the practice of improving your visibility inside AI-generated answers. Instead of ranking only as a blue link, GEO helps your pages become a named, cited source when AI snapshots assemble their response. The term and framework are defined in peer-reviewed research as a means to enhance source visibility in search engines.
Why now? Google has rolled out AI Overviews to hundreds of millions of users and continues to expand AI features in Search, meaning more queries are answered by AI with supporting citations. If your content isn’t “answer-ready” and citable, you’ll be left out.
Results we’re targeting
Get cited in AI Overviews & AI answers for your services and locations
Own high-intent category queries (e.g., “best [service] in Melbourne”)​
Lift CTR with answer-first titles/meta + content that’s easy to quote
Compound authority via structured data, entity clarity, and trusted citations​
Our Playbook for Winning AI Answers
Entity & Signal Clarity
We make your brand, people, services, and suburbs machine-clear with internal links, consistent naming, and structured data (Organization, LocalBusiness, Service, FAQ/HowTo where relevant). This helps search engines understand “who you are” and when to use you as a source.
Answer-Ready Content
We create concise, verifiable answers to questions your buyers ask (definitions, comparisons, pricing ranges, steps). We add FAQ blocks and outbound citations to reputable sources to increase citability.
Technical Fit for AI Overviews
We keep pages fast, crawlable, and well-structured; we map topical hubs/spokes and reinforce internal linking so Google can pull snippets confidently for AI Overviews.
Authority & Reputation Paths
We prioritise quality directories, industry bodies, and topical press that generative engines frequently cite plus a system for fresh reviews and case studies.
GEO Feedback Loops
We watch where your brand is (and isn’t) cited across AI surfaces, then iterate titles, intros, FAQs, and schema to increase mention probability over time, an approach supported by the GEO research paradigm.
Your Generative Search Growth Stack
GEO Visibility Audit (AI Overviews/Perplexity snapshot, entity gaps, schema plan)​
Entity & Topic Map (brand, services, locations, people; hub-and-spoke plan)
Answer Packs (FAQ, “What/Why/How/Cost/Versus” blocks for priority queries)
Schema Implementation (Organization, LocalBusiness, Service, FAQ/HowTo JSON-LD)
Authority & Review System (targeted citations + review capture and display)
90-day GEO Roadmap (content, links, and measurement milestones)
Pair GEO with our SEO Services, Local SEO, or Google Ads for full-funnel growth.
Who this is for
Service businesses that need to show up inside AI answers, not just rank
Teams with strong expertise but inconsistent signals across the web
Brands in competitive local markets (Melbourne metro + key suburbs)
Generative Engine Optimization (GEO) & AIO FAQs
Is GEO different from SEO?
Yes, GEO focuses on getting cited inside AI answers, while SEO focuses on ranking and organic visibility. They reinforce each other, and both benefit from helpful, reliable, people-first content and clean structure. Google for Developers
How do AI Overviews decide which sources to show?
They assemble a summary with supporting citations from sources that are clear, trustworthy, and directly answer the query. Structure, entity clarity, and reputation signals matter. blog.google
Do other AI engines cite?
Yes. Perplexity, for example, includes numbered citations linking to originals, so becoming the clearest answer can win you mentions and traffic.
What results can GEO deliver?
Academic work on GEO shows meaningful gains in visibility within generative responses when content and signals are optimised. Our programs turn that into a pragmatic roadmap for your site. ACM Digital Library
Where does AIO fit in?
AIO (Artificial Intelligence Optimization) is the broader practice of making your brand and content machine-readable across engines (Google, Perplexity, Bing Copilot, ChatGPT, etc.). GEO is the AIO play aimed at being selected and credited in the answer itself.
What results can GEO/AIO deliver?
- More brand visibility inside answers
- Referral clicks from cited engines
- Better topic authority and supporting SEO lifts (internal links, links earned, improved UX)
What kind of content works best?
Practical, scannable pages that solve specific problems: step-by-steps, definitions with examples, comparison guides, FAQs, pricing/alternatives, checklists, and short summaries backed by credible sources.
What technical signals help selection?
Logical headings, concise intros, tight lists, structured data (FAQ/HowTo/Product/Organization where it fits), clear authorship, expert bios, consistent internal links, and fast pages.
Can a smaller site compete?
Absolutely. Engines reward clarity and subject expertise. Niche knowledge + clean structure can outrun generic, high-authority pages on many queries.
How do we measure GEO/AIO?
Track: citations/appearances in generative answers, referral clicks from engines that link out, topic-level impressions, assisted conversions, and ranking/traffic changes for target entities and queries.
How long until we see movement?
Targeted topics can move in weeks; broader impact compounds over 1–3 months as engines recrawl, understand entities, and your pages earn mentions/links.
